As a Growth Marketing Specialist, you will be responsible for generating top-of-the-funnel leads and nurturing them to become sales-qualified leads.

This role requires a strategic mindset to identify potential clients, craft compelling pitches, and execute targeted campaigns across multiple channels, with a strong focus on LinkedIn and email marketing.

You will play a critical role in expanding GeekyAnts' client base and driving growth for our Product Studio offerings.

Key Responsibilities:

• Lead Generation: Develop and execute strategies to generate top-of-the-funnel leads using email marketing, LinkedIn Sales Navigator, and other outreach tools.
• Email Nurturing: Create and implement email nurturing campaigns that effectively guide potential clients through the buyer's journey. LinkedIn Outreach: Use LinkedIn Sales Navigator to identify and engage with potential clients, building relationships and generating qualified leads.
• Campaign Optimization: Monitor and optimize outreach campaigns for improved engagement and conversion rates.
• Content Creation: Collaborate with the content team to develop compelling messages and pitches that effectively communicate GeekyAnts' product studio offerings.
• Market Research: Conduct market research to identify target industries, companies, and decision-makers to personalize outreach strategies.
• Analytics & Reporting: Track and analyze the performance of lead generation activities, providing regular reports with insights and recommendations for improvement.
• Pitching & Sales Support: Work closely with the sales team to understand the product studio's offerings and create tailored pitches that resonate with potential clients.
• Collaboration: Collaborate with internal teams such as design, content, and sales to ensure consistent messaging and branding across all outreach efforts.

Key Requirements:

• 1 to 1.5 years of experience in growth marketing, lead generation, or a similar role.
• Proven experience with LinkedIn Sales Navigator and email marketing tools.
• Strong understanding of B2B lead generation tactics and strategies.
• Excellent communication skills, both written and verbal.
• Ability to craft compelling pitches and messages tailored to different client personas.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficient in using marketing automation tools, CRM systems, and analytics platforms.
• Familiarity with the product development lifecycle is a plus.